Side by Side Poster Analysis

   In my poster for Francesca I have included many generic conventions of horror. Similar to the Hatchet poster the image is a close up shot, this is a well-known convention of horror films as it is used to build suspense and hide the audience from the full information of what’s in a shot. They can also be used to intensify emotion in a scene. Both images in my poster and the Hatchet poster are of a weapon or object which would be helpful to a killer. My image is of a wooden chair arm with rope tied around it to suggest someone has been tied up and tortured. This is also reflected in the second half of the tagline ‘Is torture ever justified?’. The Hatchet image is of an axe, which has dried up and fresh blood on it, again to suggest it has been used.
   This links to the convention of blood and body horror in the horror genre. I have incorporated this in my poster through the blood on the rope and wood, along with the blood splatters seen over the rest of the poster. This can be compared to the blood on the Hatchet poster which, has been contained on the axe. The use of blood in the 2 posters proposes there will be the subgenre of body horror in the films and that it will be a main element in the films. 
   The colours used in my poster are conventional for the horror genre. This is because the colour red connotes danger and blood, which are two common themes which run through horror films. Black is another conventional colour as it connotes darkness and evil which the majority of horror films feature. The white writing used is usually used to be able to depict it from the dark backgrounds; however I used it specifically to symbolise the ruined innocence of Francesca. This is also shown through the slashed up font with the black running through to imply the innocence being taken away and over ruled by darkness. The Hatchet poster uses similar colours with the black and white but uses a darker red and introduces green to represent the text ‘stay out of the swamp’ as most swamps are seen to be green.
   Another convention of horror is low key lighting, this is displayed in both my poster for Francesca and Hatchet as the black background has an overall dark effect which uses low key lighting.